The central argument
What this book is trying to do
A second-edition guide to turning LinkedIn into a professional visibility, positioning, credibility, relationship, and opportunity system.
Who it is for: Professionals, career changers, coaches, HR leaders, and readers working on mobility, professional communication, or advancement.
Key ideas
Questions and concepts carried through the work
- Professional visibility
- Positioning
- Networking
Author platform
Use the book as an entry point
The 2.0 site connects books to speaking, essays, frameworks, and adjacent titles rather than treating each publication as an isolated product.
